Fall/Winter Fashion Collection Concept

Galleria Vittorio Emanuele II Inspired Collection

I drew inspiration for this collection from the Galleria Vittorio Emanuele II in Milan, Italy. This architectural masterpiece, named after Italy’s first king, Victor Emmanuel II, was designed by Giuseppe Mengoni. Although I have never had the pleasure of seeing the beauty of this building in person, I have always found it fascinating, even through photos. The focal points that captivated me were the central metal and glass dome and the molding. I incorporated contrast trim, seam detailing, and cable knit fabric to infuse these architectural attributes into my designs. Additionally, I drew inspiration from the scalloped shape created by the building when viewing the dome from directly underneath, leading to the inclusion of scalloped edges in multiple garments within my collection. Architecture has always been one of my favorite things to draw inspiration from. There is so much thought and intricate detail put into it that goes unnoticed, and I love taking some of those aspects and reimagining them in my own way.

CHATTERGOON is more than a women’s Ready-to-wear fashion brand; it advocates for your unbridled confidence. Our mission is to design garments that are the very embodiment of chic sophistication. We craft a harmonious blend of strength and sensuality with each piece, allowing you to embrace and express your most confident self. We understand that true empowerment goes hand in hand with ethical responsibility. That’s why we are committed to creating high-quality fashion that adorns you and aligns with your values. Every garment is crafted with care and conscience, ethically made to reflect our dedication to a sustainable and responsible fashion future.

Cultivating self-assurance and empowerment through fashion is the heart of our design philosophy. What you wear can influence your attitude and with our brand, we aspire to be the catalyst for a transformative experience.

This collection is curated with the hardworking and independent woman in mind, someone who values quality and sophistication and embraces femininity in her style. Our target customers, aged between 20 and 35, is likely a city dweller who takes great pride in their appearance. Known for her discerning taste, she is meticulous about how she dresses and presents herself. Beyond her career pursuits, she enjoys shopping, reading, and listening to music. Time spent with friends and family is cherished, reflecting her appreciation for meaningful connections. Embodying a balanced lifestyle, our customer seamlessly transitions from enjoying a night out to relishing quiet moments at home with a good book or movie, illustrating her multifaceted and dynamic nature.

Merchandising Plan

Season: Fall/Winter

Market Category: Designer/Luxury

Size Range: XXS-XXL

Retail Price Range: $250-5000