Under the Night Sky Mini Collection

Mini Designer Fashion Collection Concept – Spring/Summer

Under the Night Sky

Brand Mission & Philosophy:

CHATTERGOON is a women’s ready-to-wear fashion brand, on a mission to provide women with clothing that embodies a harmonious blend of sophistication, elegance, femininity, and strength, allowing you to embrace and express your most confident self. We understand that true empowerment goes hand in hand with ethical responsibility. That’s why we are committed to creating high-quality fashion that not only adorns you but also aligns with your values. Every garment is crafted with care and conscience, ethically made to reflect our dedication to a sustainable and responsible fashion future.

Our design philosophy is all about the desire to know more. More about our customers, more about the clothing, and more about the maker. We want our clothing to create an aura of mystery and intrigue around the women who don our designs which we call “the chic mystique.” While chic is a subjective to term, to us it is the perfect balance of power and delicateness. We are not just designing garments, but sparking conversations. Curiosity is a fundamental aspect of human nature, so why not turn heads. Curiosity leads to creation.

Customer Profile:

Our target market is hardworking, independent women who like to dress in a sophisticated and feminine manner. With a target age demographic of 20-35 years old, our customer likely lives in the city and is very particular about the way they dress and present themselves. Their hobbies likely include shopping, reading, listening to music, and spending time with friends and family. While they do enjoy going out, they equally enjoy staying home with a good book or movie, allowing for a very balanced lifestyle.

Theme:

The theme for this collection is, “Under the Night Sky”. There is such beauty in the night sky and how it never looks the same, so I wanted to emulate that celestial wonder through my designs. Inspired by all elements of the night sky, this collection features fabrics, colors, beaded embroidery, puff sleeves, and cutouts indicative of stars, clouds, and the moon to truly create the mystery of the night sky.

To truly embrace the allure of the night sky, the color palette is a combination of neutrals such as white gray, black, and shades of blue.